Tracygordon.com & Gordon Strategy Group. Tracey Gordon is one of the most experienced and respected communications strategists serving the financial community today. Over a corporate career spanning more than 23 years, she has managed high profile media initiatives at four of the largest global investment firms - Fidelity Investments, Morgan Stanley, Charles Schwab and ING Investment Management. Tracey was one of the first communications professionals to tell the information technology and electronic brokerage story of these financial firms, allowing them to generate significant coverage and recognition as IT innovators. Today she runs her own consulting firm, advising clients on the most effective ways of building differentiated visibility. Tracey's background in financial services is extensive. This has helped her establish a reputation among industry executives and reporters for a deep understanding of the challenges facing corporations and the best ways for them to communicate. Her successful campaigns for mutual fund, brokerage, ETF, high net worth, institutional and intermediary channels demonstrate an effective approach to guiding a company's storyline. Over the years, programs she has designed and led have added billions of dollars in new assets and allowed these firms to establish strong industry leadership positions. In addition to her role as a senior communications executive at Fidelity, Morgan Stanley, Charles Schwab and ING, Tracey also served as the chief spokesperson on a wide range of each company's most important initiatives. Tracey holds a Bachelor of Science degree in Economics from Manchester University, England and a Masters of Science in Communications from Boston University.